Introduction
Brand Identity
Overview
Brand Essence
Competitive Position
Brand Personality
Corporate Logo
Overview
Proper Use
Logo Misuse
London Lockup
Secondary Marks
Primary Color Palette
Secondary Color Palette
Typography
Photography
Overview
Art Direction
Iconography

Corporate Logo

Our logo is our most recognizable brand element and the most integral part of our visual identity. Follow these guidelines to ensure it’s always treated with respect.

Our logo is comprised of two core elements: our monogram and our typographic treatment. Please contact Corporate Communications anytime a logo is needed. Files are not available on Docstore, and you should never attempt to recreate our logo.

© Loomis, Sayles & Company, L.P. | One Financial Center, Boston, MA 02111 | 800.343.2029